B.E. Lookbook 2016
Brilliant Earth specializes in ethically-sourced diamond jewelry. Each spring, they release a lookbook to showcase new and popular product. For an in-house designer, it is an opportunity to introduce new design concepts that will set the tone for the following year. For the last several years, Brilliant Earth had branded itself using product imagery that displayed its rings on flowers or leaves. While conceptually rich, the execution of this approach had grown stale and the bulk of their marketing assets with it. I wanted to offer a new spin on this concept for 2016.