EXAMPLE 01

ICON

Classic automotive restoration &refurbishing company in Los Angeles, CA

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BRAND STRATEGY
LOGO REFINEMENT
WEB DESIGN
PHOTO EDITING
COLOR CORRECTION
COPYWRITING
GRAPHICS + ICONS
CONCEPT DEVELOPMENT
TYPOGRAPHY

Icon specializes in updating cult classic Sport Utility Vehicles (60s/70s Toyota Land Cruisers and Ford Broncos) with modern features and amenities. While their product is meticulously designed, their website still had that pre-responsive clunkiness—a style whose death gave way to an era of lavish minimalism and breathing space with the adoption of vertical scrolling.

My revamp demonstrated how an interactive marketing tool like a website can not only be highly functional, but unfold before you luxuriously like a beautifully designed coffee table book or brochure.

EXAMPLE 02

BRILLIANT EARTH.COM

Ethically-sourced diamond and gem fine jewelry retailer in San Francisco, CA.

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LOGO + BRANDING
CORPORATE IDENTITY
BRAND REFINING
BRAND MANAGEMENT
UX/UI DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTOGRAPHY
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
ADVERTISING
CONCEPT DEVELOPMENT
MARKETING MATERIALS
PACKAGING

As their sole in-house graphic and ux/ui designer—a role more akin to that of a company’s Creative Director—I was entrusted with developing and managing the visual identity of Brilliant Earth, and advancing design standards throughout their digital presence. Within the first six months, my concepts and methods proved (through rigorous a/b testing) to strengthen brand power and enhance user experience. The visual strategies I spearheaded have been consistently current, exciting and bold, matching the company’s rate of growth and desired competitiveness within its market. I enjoy knowing the effects of my work are reflected in the pride my employers and coworkers feel seeing their company represented professionally in the world.

EXAMPLE 03

KYO

Learning center for autism behavioral therapy in Oakland, CA.

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BRAND MANAGEMENT
UX/IX
WEB DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
MARKETING MATERIALS
ADVERTISING
CONCEPT DEVELOPMENT

I served as Creative Director of the company rebrand and website rebuild—taking new brand identity guidelines and bringing them to life. This project included developing and building an entirely new website, and consistent, on-brand designs and branding collateral for all of Kyo's marketing channels. I created icons, illustrations, and computer graphics as part of this build. The rebrand and site has been extremely well-received by the leadership team, clients, and staff alike.

EXAMPLE 04

BILLIE
EILISH
CALENDAR

Billie Eilish is an American singer and songwriter based in Los Angeles, CA.

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PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
GRAPHICS + ICONS
MARKETING MATERIALS
CONCEPT DEVELOPMENT

Brown Trout Publishers—the leading manufacturer of calendars, daily planners, and journals—hired me to design a 2021 wall calendar for their client Billie Eilish.