TECHNICAL SPECTRUM
GRAPHIC DESIGN
SKILL ARRAY
ADOBE PHOTOSHOP
ADOBE ILLUSTRATOR
ADOBE INDESIGN
LOGO + BRANDING
BRAND DEVELOPMENT
BRAND MANAGEMENT
CORPORATE IDENTITY
USER EXPERIENCE (UX)
USER INTERFACE (UI)
WEB DESIGN
APP DESIGN
ADVERTISING
CONCEPT DEVELOPMENT
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTOGRAPHY
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
SIGNAGE + DISPLAYS
MARKETING MATERIALS
SCREEN PRINTING
PACKAGING
MY WORK
EXAMPLE 01
ICON
Classic automotive restoration &refurbishing company in Los Angeles, CA
Resolved N’s diagonal stroke imbalance, O’s lone heaviness, and logos overall squashed appearance.
Website Redesign [Desktop + Mobile]
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BRAND STRATEGY
LOGO REFINEMENT
WEB DESIGN
PHOTO EDITING
COLOR CORRECTION
COPYWRITING
GRAPHICS + ICONS
CONCEPT DEVELOPMENT
TYPOGRAPHY
Icon specializes in updating cult classic Sport Utility Vehicles (60s/70s Toyota Land Cruisers and Ford Broncos) with modern features and amenities. While their product is meticulously designed, their website still had that pre-responsive clunkiness—a style whose death gave way to an era of lavish minimalism and breathing space with the adoption of vertical scrolling.
My revamp demonstrated how an interactive marketing tool like a website can not only be highly functional, but unfold before you luxuriously like a beautifully designed coffee table book or brochure.
EXAMPLE 02
BRILLIANT EARTH.COM
Ethically-sourced diamond and gem fine jewelry retailer in San Francisco, CA.
Simplified ‘lotus’ logo. Replaced ‘prickly’ serif typeface with modern-elegant humanist sans serif.
Brilliant Earth Home Page [desktop] and Promo Lookbook [mobile].
Brilliant Earth product description page [desktop].
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LOGO + BRANDING
CORPORATE IDENTITY
BRAND REFINING
BRAND MANAGEMENT
UX/UI DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTOGRAPHY
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
ADVERTISING
CONCEPT DEVELOPMENT
MARKETING MATERIALS
PACKAGING
As their sole in-house graphic and ux/ui designer—a role more akin to that of a company’s Creative Director—I was entrusted with developing and managing the visual identity of Brilliant Earth, and advancing design standards throughout their digital presence. Within the first six months, my concepts and methods proved (through rigorous a/b testing) to strengthen brand power and enhance user experience. The visual strategies I spearheaded have been consistently current, exciting and bold, matching the company’s rate of growth and desired competitiveness within its market. I enjoy knowing the effects of my work are reflected in the pride my employers and coworkers feel seeing their company represented professionally in the world.
EXAMPLE 03
KYO
Learning center for autism behavioral therapy in Oakland, CA.
KyoCare logo lockup. Icon sets design.
Kyo homepage [desktop] and internal page [mobile].
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BRAND MANAGEMENT
UX/IX
WEB DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
MARKETING MATERIALS
ADVERTISING
CONCEPT DEVELOPMENT
I served as Creative Director of the company rebrand and website rebuild—taking new brand identity guidelines and bringing them to life. This project included developing and building an entirely new website, and consistent, on-brand designs and branding collateral for all of Kyo's marketing channels. I created icons, illustrations, and computer graphics as part of this build. The rebrand and site has been extremely well-received by the leadership team, clients, and staff alike.
EXAMPLE 04
BILLIE
EILISH
CALENDAR
Billie Eilish is an American singer and songwriter based in Los Angeles, CA.
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PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
GRAPHICS + ICONS
MARKETING MATERIALS
CONCEPT DEVELOPMENT
Brown Trout Publishers—the leading manufacturer of calendars, daily planners, and journals—hired me to design a 2021 wall calendar for their client Billie Eilish.
VIDEOGRAPHY
SKILL ARRAY
ADOBE PREMIERE
ADOBE AFTER EFFECTS
DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
SHOOT MANAGING
PROP DESIGN
PROP BUILDING
COSTUME DESIGN
HAIR + MAKEUP
PRODUCTION PLANNING
CASTING
LIGHTING
SPECIAL FX
MOTION GRAPHICS
SOUND DESIGN
SCORE COMPOSITION
MY WORK
MUSIC VIDEO
Having produced a music track for artist LLHEWELLYN, I went on to produce the music video for it. I began by translating the artist’s rough ideas into concrete themes, storylines, storyboards, stylistic mood boards, and finally shot sequences. I aided in fleshing out his costume, advised on his make-up application, and cut and styled his hair for the shoot.
I directed the production functioning as both cameraman and choreographer, guiding the artist's performance for on-screen impact. Assisted by a lighting tech, I utilized a rear projector technique I developed on a previous shoot.
I wanted the artist hanging upside-down in certain shots, so I built a weight-bearing frame and harness system from which to suspend his body. I designed and built a VR visor prop as well that utilized an iPhone screen for effect.
Finally I edited the footage, which involved color grading, footage manipulation, and special fx.
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DIRECTION
CINEMATOGRAPHY
EDITING
COLOR GRADING
SET DESIGN
STORYBOARDING
SCRIPT WRITING
SHOOT MANAGING
PROP DESIGN
PROP BUILDING
COSTUME DESIGN
HAIR STYLING
PRODUCTION PLANNING
LIGHTING
SPECIAL FX
MOTION GRAPHICS
SOUND DESIGN
SCORE COMPOSITION
BEHIND THE SCENES
SCREEN STILLS
THE VIDEO
PHOTOGRAPHY
SKILL ARRAY
DIGITAL PHOTOGRAPHY
FILM PHOTOGRAPHY
RAW IMAGES
CONCEPT
STAGING
LIGHTING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
FILM DEVELOPMENT
PHOTO PRINTING
TRIPOD + STABILIZERS
ADOBE PHOTOSHOP
TOOL DEVELOPMENT
MY WORK
ORIGINAL IMAGE
RETOUCHED + ENHANCED
FINAL PHOTO RENDERING
ANNIE’S ALBUM
COVER
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CONCEPT
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
ORIGINAL PHOTO
ORIGINAL PHOTO
PHOTS ENHANCED + COMPOSITE GENERATED
WOLF+ CROW
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DIGITAL PHOTOGRAPHY
CONCEPT
STAGING
LIGHTING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
BEFORE / AFTER PHOTO RETOUCH + ENHANCEMENT
WOLF+
CROW 2
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CONCEPT
STAGING
RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
B+W FILM
SERIES
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FILM PHOTOGRAPHY
RETOUCHING
FILM DEVELOPMENT
PHOTO PRINTING
ADOBE PHOTOSHOP
TRIPOD + TECH
ORIGINAL
RETOUCHED + MANIPULATED
DIGITAL
INTERIOR RE-STAGING
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RETOUCHING
COLOR CORRECTION
IMAGE MANIPULATION
IMAGE ENHANCEMENT
ADOBE PHOTOSHOP
ILLUSTRATION
SKILL ARRAY
HAND ILLUSTRATION
HAND PAINTING
HAND INKING
DIGITAL ILLUSTRATION
3D MODEL SKETCHING
ANIMATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
MY WORK
FESTIVAL POSTER ART
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DIGITAL ILLUSTRATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
PLANTABLE
POSTCARD
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DIGITAL ILLUSTRATION
CONCEPT
PRINTING
PAPER SOURCING
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ICON
DESIGN
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DIGITAL ILLUSTRATION
CONCEPT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
MUSIC + AUDIO
SKILL ARRAY
SOUND DESIGN
COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
VOCALS
GUITAR
PIANO
DRUMS
MIDI INSTRUMENTS
MIC TECH + EQUIPMENT
MIXING
SOUNDPROOFING
AVID PROTOOLS
LOGIC PRO
MY WORK
ELECTRONIC
MUSIC
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COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
MIDI INSTRUMENTS
MIXING
LOGIC PRO
FULL
PRODUCTION
MUSIC
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COMPOSITION
MUSICAL ARRANGEMENT
RECORDING
ENGINEERING
VOCALS
GUITAR
PIANO
DRUMS
MIDI INSTRUMENTS
MIC TECH + EQUIPMENT
MIXING
LOGIC PRO
ABOUT ME
What does a person who wants to pursue everything DO if they actually possess the savvy, ambition, and rapid learning to do it all?
In my case, I divided my time into several parallel lives. I built a career in design and simultaneously pursued music. I’d construct a web app for an online magazine or design a catalog for a furniture company during the day, and then record an album with The Killers’ Hot Fuss producer, Jeff Saltzman, that night. I’d roll out a brand new collection campaign one week and then throw a two-hundred person (five months in the making) event that weekend.
The truth is, I really love it all. And I’ve witnessed the skills and experience I’ve gained on each of these coexisting paths cross over and enhance my perspective, understanding and abilities in the adjacent field.
In this next leg of my career, I’m looking for that position where I can apply the total summation of my professional skills—all of them—those from my design life and those from each of my passion projects as well. Let’s make something great together, and achieve even higher echelons.
I look forward to meeting you.
—Zack
