EXAMPLE 01

BULLS x ZENNI

The Chicago Bulls' Basketball franchise’s Box Suite promo branding at United Center in Chicago, IL

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BRAND STRATEGY
PHOTO EDITING
COLOR CORRECTION
CONCEPT DEVELOPMENT
TYPOGRAPHY
CUSTOM LETTERING
MARKETING MATERIALS

Based in Marin County, California, Zenni offers both trendy and affordable eyewear for men, women, and children. With over 33 million frames sold worldwide, a pair of Zennis is owned in every country across the globe. Zenni is proud to be the Official Eyewear Partner of the Boston Red Sox, Chicago Bulls and San Francisco 49ers.

As an Art Director, I directed and designed materials to promote Zenni Eyewear in a private Box Suite viewing room at the Bulls’ stadium, United Center.

EXAMPLE 02

ICON

Classic automotive restoration &refurbishing company in Los Angeles, CA

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BRAND STRATEGY
LOGO REFINEMENT
WEB DESIGN
PHOTO EDITING
COLOR CORRECTION
COPYWRITING
GRAPHICS + ICONS
CONCEPT DEVELOPMENT
TYPOGRAPHY

Icon specializes in updating cult classic Sport Utility Vehicles (60s/70s Toyota Land Cruisers and Ford Broncos) with modern features and amenities. While their product is meticulously designed, their website still had that pre-responsive clunkiness—a style whose death gave way to an era of lavish minimalism and breathing space with the adoption of vertical scrolling.

My revamp demonstrated how an interactive marketing tool like a website can not only be highly functional, but unfold before you luxuriously like a beautifully designed coffee table book or brochure.

EXAMPLE 03

BRILLIANT EARTH.COM

Ethically-sourced diamond and gem fine jewelry retailer in San Francisco, CA.

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LOGO + BRANDING
CORPORATE IDENTITY
BRAND REFINING
BRAND MANAGEMENT
UX/UI DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTOGRAPHY
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
ADVERTISING
CONCEPT DEVELOPMENT
MARKETING MATERIALS
PACKAGING

As their sole in-house graphic and ux/ui designer—a role more akin to that of a company’s Creative Director—I was entrusted with developing and managing the visual identity of Brilliant Earth, and advancing design standards throughout their digital presence.

Within the first six months, my concepts and methods strengthened the brand and enhancing the user experience. My visual strategies (put through rigorous a/b testing) were consistently on trend, exciting and bold, and focused on the company’s growth and competitiveness within the market.

EXAMPLE 04

KYO

Learning center for autism behavioral therapy in Oakland, CA.

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BRAND MANAGEMENT
UX/IX
WEB DESIGN
PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
GRAPHICS + ICONS
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
MARKETING MATERIALS
ADVERTISING
CONCEPT DEVELOPMENT

I served as Creative Director of the company rebrand and website rebuild—taking new brand identity guidelines and bringing them to life. This project included developing and building an entirely new website, and consistent, on-brand designs and branding collateral for all of Kyo's marketing channels. I created icons, illustrations, and computer graphics as part of this build. The rebrand and site has been extremely well-received by the leadership team, clients, and staff alike.

EXAMPLE 05

BILLIE
EILISH
CALENDAR

Billie Eilish is an American singer and songwriter based in Los Angeles, CA.

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PRODUCT DESIGN
PRODUCT DEVELOPMENT
PHOTO EDITING
COLOR CORRECTION
COMPUTER ILLUSTRATION
LAYOUT
TYPOGRAPHY
CUSTOM LETTERING
GRAPHICS + ICONS
MARKETING MATERIALS
CONCEPT DEVELOPMENT

Brown Trout Publishers—the leading manufacturer of calendars, daily planners, and journals—hired me to design a 2021 wall calendar for their client Billie Eilish.

MUSIC VIDEO

Having produced a music track for artist LLHEWELLYN, I went on to produce the music video for it. I began by translating the artist’s rough ideas into concrete themes, storylines, storyboards, stylistic mood boards, and finally shot sequences. I aided in fleshing out his costume, advised on his make-up application, and cut and styled his hair for the shoot. 

I directed the production functioning as both cameraman and choreographer, guiding the artist's performance for on-screen impact. Assisted by a lighting tech, I utilized a rear projector technique I developed on a previous shoot.

I wanted the artist hanging upside-down in certain shots, so I built a weight-bearing frame and harness system from which to suspend his body. I designed and built a VR visor prop as well that utilized an iPhone screen for effect.

Finally I edited the footage, which involved color grading, footage manipulation, and special fx.

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 BEHIND THE SCENES

 SCREEN STILLS

 THE VIDEO

KICKSTARTER VIDEO

WOLF & CROW is a two-piece music outfit based in San Francisco, CA. Their debut album ‘Folklore’ (available on Spotify) required making a crowd funding campaign. This video was the main promotional device for that campaign. It was an appeal being made to the viewer to assist these artists with their ‘dream’ of recording an album. Therefore it required visual intrigue, compelling storytelling, and an emotional connection with the subject — all concisely communicated in a 5 minute timeframe.

As one half of the membership (the “Crow”), I was not only a subject in the film short, but also the director, production manager, concept creator, choreographer, location scout, and editor.

The video was ultimately a success raising almost $2k more than the target goal.

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COOKING VIDEO

The TJ GOURMET is a video series featuring ‘yours truly’ teaching viewers how to cook fast, simple recipes using ingredients found only at Trader Joe’s grocery stores.

In this example, I cook a beef stew in 30 minutes.

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